How investing in analytics prepares you for the future

How digital analytics has helped accelerate the recovery and growth of the VistaPrint business.

Due to the COVID -19 pandemic, there was a dramatic change in customer searches.

In this context, it is time to accelerate the move of the business into the online environment, Vistaprint's digital transformation

There is a greater emphasis on return on investment and the need to make every marketing dollar count. It's time to build the digital foundation that VistaPrint needs to succeed. The new Google Analytics is one of the tools used to improve the Vistaprint marketing plan.

Google Sales Vice President Karen Saude Interview with Vistaprint Vice President Drew Casey