What is mobile marketing?
First of all, a quick definition: mobile marketing is the art of marketing your business to attract mobile device users. When done right, mobile marketing provides customers or potential customers who use smartphones with personalized, time- and location-sensitive information so they can get exactly what they need when they need it, even when they're on the go. It can be said that mobile is the future of marketing, but indeed the mobile era has already arrived. If you don't implement some kind of mobile marketing strategy, you're already behind!
How does mobile marketing work?
Mobile marketing is advertising that appears on mobile phones, tablets, or other mobile devices. Mobile marketing ad formats, personalization, and styles may vary, as many social platforms, websites, and mobile applications offer their own unique and personalized mobile ad options.
Why you need a mobile marketing strategy?
Your business needs a mobile marketing strategy for the same reason you need a computer and Wi-Fi access - this is the age we live in! Walk around any major city and you'll find more than a few people with their faces glued to their smartphone screens. According to recent reports, 40% of users' internet time is spent on mobile devices, which means that simply ignoring the growth of mobile devices is not an option.
Some other interesting mobile marketing statistics:
80% of mobile device time is spent on applications, with gaming applications consuming the highest percentage of application time
People browse 70% more web pages on tablets than smartphones
Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still higher, 3.3%
Mobile searches increased by 200% year-on-year in 2012
The mobile device is expected to surpass the desktop in 2014
The mobile is here to stay, and if the predictions are correct, it will soon be eclipsing desktop usage. If you don't have a mobile marketing strategy yet, it's time to start.