Measure

MOBILE ANALYTICS

Measure the return of your campaigns

CUSTOMER DATA PLATFORM

The data management with an edge

Features Mobile Analitics

Knowing your customers' mobile behavior helps you create more effective marketing campaigns and ensure reliable results for your advertising investments . The Mobile Analytics module has a really valuable feature: the ability to provide precise measurements on user behavior and guides you to discover what they really want.

Precise numbers for foolproof campaigns

Measuring is the key to any success, so the Mobile Analytics module interprets the behavior of users who have visited your Mobile Landing Pages or browsed your Mobile StoryTelling and transforms this information into numbers and metrics.

Dedicated dashboards guide you, already at a glance, to the discovery of the main indicators and KPIs: a truly valuable wealth of knowledge to understand the progress of your initiatives and make the right corrective measures to your campaigns towards mobile devices in real tim

Discover, measure and improve your Mobile ROI

With Mobile Analytics, each campaign is the right opportunity to find out the number of pages viewed, the unique views, the clicks on the Call to Action, the browser used and the geographic location from which the visits originated. To make it easier and easier to consult, the data are grouped in dedicated sections and displayed with graphs and images. All you have to do is seize the best opportunities and increase the ROI of each Mobile project.

Email Marketing analytics

The real success of an Email campaign doesn't stop at opening or clicking; tracks the activity of individual recipients even after opening and assesses whether the expected results have been achieved.

An advanced system for measuring the main parameters: from the Delivery Rate to the number of messages rejected by the server (Hard and Sotf Bounce), from the messages read (Open Rate) to the number of users who carried out the conversion (Conversion Rate) ).

Access the statistics of each individual user as the origin of his clicks, so as to improve the quality of your list and measure the cost per conversion and the return on investment.


Features Costumer Data Platform

Knowing your customers' mobile behavior helps you create more effective marketing campaigns and ensure reliable results for your advertising investments . The Mobile Analytics module has a really valuable feature: the ability to provide precise measurements on user behavior and guides you to discover what they really want.

Precise numbers for foolproof campaigns

Measuring is the key to any success, so the Mobile Analytics module interprets the behavior of users who have visited your Mobile Landing Pages or browsed your Mobile StoryTelling and transforms this information into numbers and metrics.

Dedicated dashboards guide you, already at a glance, to the discovery of the main indicators and KPIs: a truly valuable wealth of knowledge to understand the progress of your initiatives and make the right corrective measures to your campaigns towards mobile devices in real tim

Discover, measure and improve your Mobile ROI

With Mobile Analytics, each campaign is the right opportunity to find out the number of pages viewed, the unique views, the clicks on the Call to Action, the browser used and the geographic location from which the visits originated. To make it easier and easier to consult, the data are grouped in dedicated sections and displayed with graphs and images. All you have to do is seize the best opportunities and increase the ROI of each Mobile project.

Email Marketing analytics

The real success of an Email campaign doesn't stop at opening or clicking; tracks the activity of individual recipients even after opening and assesses whether the expected results have been achieved.

An advanced system for measuring the main parameters: from the Delivery Rate to the number of messages rejected by the server (Hard and Sotf Bounce), from the messages read (Open Rate) to the number of users who carried out the conversion (Conversion Rate) ).

Access the statistics of each individual user as the origin of his clicks, so as to improve the quality of your list and measure the cost per conversion and the return on investment.

Features Costumer Data Platform

In a market that sees the customer at the center of the business, data is an invaluable asset . Having a unified view of all information about users, collected and organized, becomes the trump card to maximize the results of each communication campaign.

With the ADA Customer Data Platform, you collect and manage data acquired from multiple channels in one place. In addition, you profile each contact in detail and optimize your marketing campaigns thanks to a unique view of the users.

Much more than a simple CRM

Learn about your customers and maximize your efforts

With the new Customer Data Platform you will have all the features of the classic CRM but with an important additional advantage : the ability to create an accurate profile of each user, unifying data and information from multiple sources.

In this way you will know every single detail of the people you are addressing and you can direct the best communication to each of them, saving time and money.

Functionality

Increase your management skills in a simple and intuitive way

Advanced profiling

Assign each contact the properties and characteristics you want to draw a detailed profile. You will have a complete view on the registry, preferences, interests, social profiles and any other aspect that interests you to know.

Audience segmentation

Create user groups (profiles) with homogeneous characteristics to make your marketing campaigns more and more performing. You will have a clear and precise idea of ​​the target to which your communications are addressed at all times and you will save time and resources.

Lead Scoring

Monitor the status of each user and involvement. Thanks to automatic quality scores on personal information and interactions with your communications, you will know at all times who is ready for conversion and who is not yet.

Acquisition from multiple sources

Group and manage data from every Lead Generation campaign from a single dashboard: from Facebook Ads to your website, from Landing Pages to ChatBot, whatever channel you use, you can integrate it with the Customer Data Platform.

Advantages

The definitive solution for your business needs

One does not fall in love with software for its high technological level. It is his ability to simplify work that wins us over. The Customer Data Platform is designed to meet the needs of small and medium-sized enterprises, marketers and communicators , offering concrete benefits for the benefit of the business.

Increase the conversion of your contacts into active customers and retain them over time

Focus on data and information acquired directly or through your business partners

Ability to manage and use data and valuable information from third parties

Detailed view of the path that each user takes in interacting with the brand

Maximum integration

No limit to dialogue with other systems

Connect your Customer Data Platform and a wide range of other software to each other to obtain a highly performing system that will improve your daily work by automating it. Transfer and manage, in maximum security, the fundamental data for your business thanks to a set of APIs and integration with Zapier.

The Customer Data Platform is available on all ADA X plans.

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