How digital analytics has helped accelerate the recovery and growth of the VistaPrint business.
Marketing Automation - blog
Simple, automatic and measurable
ADAX - Automated Marketing Platform, the new All-In-One Mobile Marketing brand, defines the meaning of creation. distribution and measurement of content campaigns.
ADA Marketing Automation is a tool that automates communication processes, maximizes the time spent in interaction with the public, and minimizes the time spent on tedious and repetitive activities. You will find that the efficiency of marketing campaigns and the profiling of leads can be improved by automatic workflows that reduce the incidence of human error in the management of activities, and thus also reduce the costs of each campaign.
Convert more effectively and efficiently
ADA Marketing Automation boosts your capacity to influence users' purchasing decisions and guide them along the "customer journey". Plan the strategy, create the content and plot your workflow in a few simple steps. Set up an effective conversion funnel and enrich your database with qualified contacts using the platform's targeting capabilities, then distribute your content automatically at pre-set time intervals according to your needs
Full integration and ease of use
The landing page, our StoryTelling and MovieTelling modules, the chatbot and, indeed, everything in the ADA toolbox can be integrated into your Marketing Automation workflow so that your marketing initiatives will achieve optimal conversion rates. The acquisition of leads begins with a campaign based on a robust content-marketing strategy. The content is then distributed automatically, after which the system activates the lead-qualification stage during which our Lead Scoring system assigns different scores to certain actions and behaviours.
Case study: The automotive sector
Lead Generation Objective
A car dealer decides to promote the launch of a new model. To do this, it offers the opportunity to schedule a meeting that offers the opportunity to lead the new model. The aim of this action is to acquire new opportunities and expand the database. In exchange for filling out a form with their data, users receive a free driving test.
To accomplish this, an automated campaign is generated in which multiple communications are scheduled at certain intervals.
The company also creates a Facebook post informing potential users to fill out the form to specify the time for testing the car.
After completing a form, users receive an SMS with a link to a Landing Page Promotion
This Landing Page Promotion describes the new car, confirms the booking of the test for driving the car and offers all kinds of details. Event: completed form.
Action: Send an SMS that includes a Landing Page Promotion
Time interval: 15 seconds after filling in the form.
Fifteen days after reporting the Landing Page Promotion, an SMS is sent with a link to a Surey Landing Page (questionnaire) in which the user is asked to assess how the driving test passed, as well as their degree of job satisfaction. Event: Users opening an SMS.
Action: Send an SMS that includes a study to the Surey Landing Page (survey).
Time interval: 15 days from opening the SMS.
After the user completes the Landing Page Study (questionnaire), he receives a thank you SMS. In this SMS you are encouraged to follow the company on social networks to be up to date with future promotions. Event: Complete a Landng Page study.
Action: Send an SMS thanking you for answering the survey
Time interval: 15 seconds once you answered the survey
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