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WHY? Marketing automation with ADA X

Case study: The automotive sector

 

Marketing agency

Case study :: The automotive sector

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Simple, automatic and measurable. Acquiring, converting and improving opportunities is vital to having a quality database. These processes require time and resources that companies do not normally have.

Marketing automation with ADA X allows an automation of communication processes, optimizing times of interaction with the public, by eliminating monotonous and repetitive operations. Learn how to improve the effectiveness of your marketing campaigns and lead segmentation that reduce the margin of error and costs of each campaign.

Convert more efficientl

ADA X increases your ability to influence users' purchasing decisions and guide them through the process. Plan your strategy, create content, and build a workflow in a few simple steps. Set up an efficient conversion path and enrich your database with qualified contacts using the platform's segmentation capabilities. Finally, automatically distribute your content at predefined intervals based on your needs.

Full integration and easy use

Landing Pages, StoryTellings and MovieTelling modules, Chatbot and, in fact, all ADA X tools can be integrated into your marketing automation workflow so that your marketing campaigns achieve optimal conversion rates. Acquiring Leads is based on a solid marketing campaign strategy. Content is distributed automatically, after our Lead Scoring tool classifies the actions and behaviors of different opportunities.

Automotive sector

Lead Generation Objective

A car dealer decides to promote the launch of a new model. To do this, it offers the opportunity to schedule a meeting that offers the opportunity to lead the new model. The aim of this action is to acquire new opportunities and expand the database. In exchange for filling out a form with their data, users receive a free driving test.

To accomplish this, an automated campaign is generated in which multiple communications are scheduled at certain intervals.

The company also creates a Facebook post informing potential users to fill out the form to specify the time for testing the car.

Steps:

STEP 1

After completing a form, users receive an SMS with a link to a Landing Page Promotion

This Landing Page Promotion describes the new car, confirms the booking of the test for driving the car and offers all kinds of details. Event: completed form.

Action: Send an SMS that includes a Landing Page Promotion

Time interval: 15 seconds after filling in the form.

STEP 2

Fifteen days after reporting the Landing Page Promotion, an SMS is sent with a link to a Surey Landing Page (questionnaire) in which the user is asked to assess how the driving test passed, as well as their degree of job satisfaction. Event: Users opening an SMS.

Action: Send an SMS that includes a study to the Surey Landing Page (survey).

Time interval: 15 days from opening the SMS.

STEP 3

After the user completes the Landing Page Study (questionnaire), he receives a thank you SMS. In this SMS you are encouraged to follow the company on social networks to be up to date with future promotions. Event: Complete a Landng Page study.

Action: Send an SMS thanking you for answering the survey

Time interval: 15 seconds once you answered the survey

Start using it now and find out how to increase your income.

Simple, automatic and measurable. Acquiring, converting and improving opportunities is vital to having a quality database. These processes require time and resources that companies do not normally have.

Customer Data

14/05/2020

A new generation of software is making its way into the digital landscape. It is the traditional evolution of CRM (Customer Relationship Management) and DMP (Data Management Platform), but with greater potential.